Actionable advice for owners of caring, creative & fun online businesses


Top 50 Winning Tweaks Your Website Needs This Week

Published 24 Apr 2015

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This is a call to the perfectionists, the maximizers and the big picture thinkers.

Sometimes, the big picture can feel so big that deciding on a detail to start with can feel like a real challenge.

Back when I was in college, one of my lecturers had a strange rule. He didn't allow artists to draw until they had scribbled all over a full sheet of paper. He realized that when his students started their work with the big picture alone, they would be timid in their lines. Their lines would be soft, and ‘furry’. Their progress would be slow and unsure.

By scribbling across a sheet of paper before getting started, artists loosened up. They would use their tools with confidence.

Scribbling was a fast track to confident lines and better art.

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How You Can Use User Testing to Quickly Find Weaknesses In Your Website

Published 13 Apr 2015

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Over the coming months, we'll be going over some various new techniques. They're designed to help your business grow by making engaging, memorable experiences for your website visitors. User Testing is one of those techniques, and it's one that can have fast results. It's something you'll be able to take advantage of shortly after reading this article.

Luckily for you, your competition isn't likely to be using User Testing. And they're missing out.

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5 Reasons Your Business Needs User Experience

Published 07 Apr 2015

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Hands up if you ever bought an iPod.

I bought my first iPod in 2005. It was the "iPod with color display", 20GB, right before the iPod Video came out. A few weeks before they announced it, in fact. It sold for $299 / £209. It was easy to scratch, being an iPod, so I always placed it on some sort of material when I put it down on a table, never on the table itself.

Why did we buy these expensive little things? When we could get the same thing for half the price from another manufacturer?

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4 Ways to Cause Your Website Users to Feel Special (Infographic)

Published 06 Apr 2015

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Have you ever walked into a store and felt immediately awkward?

I'll never forget one occasion where that happened to me. It was in Paris. When I took my wife there, we went straight into exploring without even changing. We had no map, nor had we ever studied one of Paris. We were “fun lost”.

We wandered into various shops. Each time we turned a corner, we stared up at the sky. Where exactly was Eiffel Tower, anyway?

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