By Fairhead Creative
If your website’s visitors leave without doing anything, how are they going to buy your stuff?
Everyone knows: if you increase your website’s conversions, you increase your number of customers.
If you want to turn your visitors into actual customers, read on.
Most businesses don’t know their audience.
Know why? Because they don’t know how to figure it out.
If you’re like most businesses, you’re eager to please everyone that could use your service. We get it: why turn anyone away, right?
Because if you sell to everybody, you sell to nobody.
Consider this: when was the last time you felt comfortable in a one-size-fits-all shirt?
Different people buy for different reasons. It’s important to define who you want to connect with, so you can determine how to best connect.
OK. So let’s say you’ve defined your audience. You’ve researched their interests. You’re confident you know exactly who you want to serve.
Next, it’s time to create value for those people by first communicating with empathy.
See, it’s not enough to have a good product anymore. It’s not even enough to just have a clear picture of your ideal buyer.
You have to show them that you understand their difficulties, even better than they understand them themselves.
Is your website perfect?
There’s always room to improve, you know that.
When you’re confident you’ve identified your audience and connected with them empathetically, it’s time to test your tactics.
Why leave conversions to chance? Eliminate variables and know for sure what works.
Having tested your website, it's now time to self-reflect.
Look critically at your performance. Did your community embrace your message? Your offer?
Review what you did, and then start the cycle with new eyes.
There’s a lot of stuff to do to make this work.
A lot of it may be entirely new to you.
You can’t just wing this stuff. Well, you can, but you’ll discover very quickly how ineffective that is.
But if you have all this spelled out for you, step-by-step, you can see exactly how to make this work.
We’ve created that step-by-step guide for you.
It’s yours already. No charge. All you need to do is download it.
If you’re not sure it’ll be worth it, or if you think it’ll just be one long pitch, that’s understandable.
There’s a lot of that in our industry.
The good news is, it’s not a pitch. It’s a guide.
If you didn’t know already, we’re here to help difference makers make a difference. That’s it.
So download it now, while it’s still available, and let us know if you have any questions. We’re here to help you succeed.