By Fairhead Creative
Imagine giving every lead custom emails, predicting every action & offering real value. Automatically.
Everyone knows: if you know how to automate your sales, you can literally sell in your sleep.
If you want to automate your company's sales using email, read on.
Most businesses go straight for the sale.
Know why? Because they think they have no other choice.
They think that if they don’t, their visitors might leave and never come back, and that’s it. We get it: why come back if they’re not buying?
Consider this: if you’re asking for the sale on first contact, you may be the one driving them away.
Question. when was the last time you bought something from a stranger, as soon as you met them?
Your visitors are finding you in different places, in different states of mind, with different levels of understanding about their problem. Everyone's different. We need to treat them as different.
It’s important to, from a place of service, provide massive value for your subscribers and position yourself as an advisor, rather than a vendor.
Once your focus is on giving value, the next hurdle is cutting through the noise.
Your visitors arrive skeptical.
And they stay skeptical when your emails hit their inbox.
Next, we need to nurture each lead as an individual, and give them individual correspondance.
We don't ever need to ask if they want what you've got. We only ever need to ask which!
The magic is this: they will tell you with their actions.
Did they open the email? Click the link? Act on what the page offered?
This data is available to you right now. Let's learn what to do with it.
Selling with email can be very involved, and very nuanced.
Many people make it even more complicated than it needs to be.
Great email marketing, to us, involves two things:
Everything else is secondary.
Making them pretty, or elaborate, is sometimes effective but always secondary to these two core elements.
That which can be measured, can be improved.
With the right email sales system setup, there’s massive amounts of data available to spot optimization opportunities.
By reviewing that data, and using our cycle your email sales systems could increase performance 100-300%.
There’s a lot involved in making all this work.
A lot of it may be entirely new to you.
You can’t just wing this stuff. Well, you can, but you’ll discover very quickly how ineffective that is.
But if you have all this spelled out for you, step-by-step, you can see exactly how to make this work.
We’ve created that step-by-step guide for you.
It’s yours already. No charge. All you need to do is download it.
If you’re not sure it’ll be worth it, or if you think it’ll just be one long pitch, that’s understandable.
There’s a lot of that in our industry.
The good news is, it’s not a pitch. It’s a guide.
If you didn’t know already, we’re here to help difference makers make a difference. That’s it.
So download it now, while it’s still available, and let us know if you have any questions. We’re here to help you succeed.