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How to Automate Sales
Using Email

By Fairhead Creative

Imagine giving every lead custom emails, predicting every action & offering real value. Automatically.

Everyone knows: if you know how to automate your sales, you can literally sell in your sleep.

If you want to automate your company's sales using email, read on.

1. Focus On Giving Value

Most businesses go straight for the sale.

Know why? Because they think they have no other choice.

They think that if they don’t, their visitors might leave and never come back, and that’s it. We get it: why come back if they’re not buying?

Consider this: if you’re asking for the sale on first contact, you may be the one driving them away.

Question. when was the last time you bought something from a stranger, as soon as you met them?

Your visitors are finding you in different places, in different states of mind, with different levels of understanding about their problem. Everyone's different. We need to treat them as different.

It’s important to, from a place of service, provide massive value for your subscribers and position yourself as an advisor, rather than a vendor.

(If you want to skip straight to the download link, click here.)

  1. Why You Need to Give Value to Get Value from Your Marketing (Constant Contact) When you’re committed to providing value to your audience and you clearly stay focused on their success, you’ll have more people who want to hear from you and a better return from your marketing investment.

    This is essential in email marketing.
  2. How to create a killer value proposition for your next email campaign (Campaign Monitor) Let's say you’re getting great open rates, but your click-through rate is low. Why aren’t people excited about your offer?

    It could be that the value proposition you used in your email missed the mark. This article explores how to diagnose that, and remedy it.
  3. 13 High-value emails to add to your funnels (Ontraport) Did you know that email marketing has a 4300% ROI?

    Email returns outperform search conversions by 84% and social media conversions by 633%. This article shows you 13 types of email that can and should find their way into your email funnels.
  4. 6 ways to drive lifetime value with effective email marketing (BigCommerce) Unless you run a SaaS business, where the acquisition of a repeat customer is done on the front-end, you need to continually work to stay top of mind with your customers. This article shows some good ways to nurture your customers to keep them coming back for more, all via. email marketing.

2. Don't ask If, ask Which

Once your focus is on giving value, the next hurdle is cutting through the noise.

Your visitors arrive skeptical.

And they stay skeptical when your emails hit their inbox.

Next, we need to nurture each lead as an individual, and give them individual correspondance.

We don't ever need to ask if they want what you've got. We only ever need to ask which!

The magic is this: they will tell you with their actions.

Did they open the email? Click the link? Act on what the page offered?

This data is available to you right now. Let's learn what to do with it.

(If you want to skip straight to the download link, click here.)

  1. Behavioral email marketing: 4 Examples (EmailVendorSelection) There has been a massive ressurgence in behavioral email as email marketers realize customers are increasingly savvy and no longer happy with the 'same old' style of daily, weekly or monthly newsletters.

    What does this mean for you? And what does your email marketing software need to be able to send these event driven emails?
  2. How Elmer Wheeler Can Help You Make Sales (EarlyToRise) “Don’t sell the steak, sell the sizzle.”

    That just might be the most famous piece of sales advice ever. And, as a marketer, knowing the real meaning behind those words can transform your company’s sales copy – and your bottom line. This article breaks down five other key sales tips from the same author.
  3. Don't bother with social media until you have email marketing nailed (Duct Tape Marketing) An engaged email list, eager to hear from you, is one of the most valuable assets you can build. 1,000 responsive email followers trumps 25,000 Twitter followers when it comes to actually promoting the things that make you money.

    Focus on building a list of email subscribers that want to hear from you and social media will become a tool set to help you do more of that.

3. Keep It Simple, Seriously

Selling with email can be very involved, and very nuanced.

Many people make it even more complicated than it needs to be.

Great email marketing, to us, involves two things:

Everything else is secondary.

Making them pretty, or elaborate, is sometimes effective but always secondary to these two core elements.

(If you want to skip straight to the download link, click here.)

  1. Email Marketing Frequency: Finding Your Balance (NinjaForms) How often you should send email marketing material has been a subject of debate for many years. It’s been a fairly polarizing conversation to boot, with strong advocates for daily emailing on one end and cautious testimonials that email flooding motivates unsubscribers on the other.

    This article breaks down statistical data about ideal frequency.
  2. Designing for the inbox (Campaign Monitor) Every major email client, from Outlook to Gmail to Apple Mail, is set up by default to send in HTML format, and comes with a bunch of tools and options to format HTML.

    We at Fairhead Creative don't always advocate elaborate designs - only if they'll increase your results. But this article makes a great case for the scenarios where highly-designed emails are appropriate.
  3. Plain Text vs. HTML Emails: Which Is Better? (HubSpot) In the world of email marketing, opens and clicks are everything, which means good marketers are always testing ways to improve these metrics. We'll tweak subject lines, calls-to-action, images, headers, layout, link positioning, copy, length, tone, content ... the list goes on and on.

    Through all of this testing, there's a common trend emerging: Aside from proper list segmentation, a frequently preferred visual style that boosts opens and clicks as is an old school, plain-text-looking email.

4. Optimize Everything

That which can be measured, can be improved.

With the right email sales system setup, there’s massive amounts of data available to spot optimization opportunities.

By reviewing that data, and using our cycle your email sales systems could increase performance 100-300%.

  1. 5 Email Marketing Mistakes That Are Killing Your Open Rates (Unbounce) With email nearly 40 times more effective at acquiring new customers than Facebook and Twitter, it is very much alive.

    That’s great news – provided your open rates aren’t suffering. After all, conversions are a moot point if your emails aren’t being opened to begin with.

    What you can do is focus on what it is that is killing your open rates and then get to work at fixing them. This article takes a look at five all-too-common offenders.
  2. How To Make Your Audience Fall In Love With You Through Email Marketing (CrazyEgg) Whatever you do, do email.

    Email marketing can be challenging, however. Sometimes, email marketers think that it’s enough just to set up the campaign and send off emails every so often.

    There is a lot more to it than that. If you truly want a raving fan base of subscribers who love you and will buy from you, you need to know how to earn their love and affection.
  3. How to combine your website and email marketing efforts for optimal results (BizJournals) According to recent research from Constant Contact, the top three marketing methods for finding new customers are word of mouth, email, and websites.

    This article breaks down how you can create a closed yet ever widening loop that attracts your ideal customers through a variety of marketing channels, drives them to your website, and continues to engage them once they arrive.

Here’s the bottom line.

You’re right.

There’s a lot involved in making all this work.

A lot of it may be entirely new to you.

You can’t just wing this stuff. Well, you can, but you’ll discover very quickly how ineffective that is.

But if you have all this spelled out for you, step-by-step, you can see exactly how to make this work.

We’ve created that step-by-step guide for you.

It’s yours already. No charge. All you need to do is download it.

Here’s what NOT to do.

If you’re not sure it’ll be worth it, or if you think it’ll just be one long pitch, that’s understandable.

There’s a lot of that in our industry.

The good news is, it’s not a pitch. It’s a guide.

If you didn’t know already, we’re here to help difference makers make a difference. That’s it.

So download it now, while it’s still available, and let us know if you have any questions. We’re here to help you succeed.

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