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5 Things This Ethical Fashion Website Needed To Change | CMR 001

This is our first ever episode of Creative Marketing Review!

As you may be able to tell from the recording, this was our first shot at producing a Facebook Live that takes a web page, digs into what’s working so you can leverage that on your own site, as well as what could be improved so you can avoid making the same mistakes yourself.

It was an experiment that we felt worked well – the content was valuable and well-received by those who tuned in. We’ll be doing two of these each week, and we’re looking for ways to improve it.

Enjoy!

5 Essential Ingredients Of Successful Websites (Do You Use Them?)

We’ve come up with 5 essential ingredients of successful websites. Do you use them all?

When helping websites grow in sales and influence is the focus of your whole company, you get to thinking…

…“what essential ingredients determine whether a website’s going to be successful or not?”

Beyond bringing traffic to a site.

Beyond converting traffic into leads.

Beyond nurturing leads into customers.

We’ve come up with 5 essential ingredients of successful websites.

My question to you: Do you use them all?

Use New “Iceberg Upgrade” Technique to Go Deeper With Your Visitors

If Content Marketing is hot right now, Content Upgrades are even hotter. Iceberg Upgrades are a cool alternative.

Ahoy!

We’ve talked before about how having the right Content Marketing strategy is crucial.

If you’re familiar with “content strategy”, you’ll have heard of this technique’s baby brother:

“Content upgrades”.

If Content Marketing is hot right now, Content Upgrades are even hotter. They focus on promoting extra value for your readers.

Except, most of the time, they do the opposite.

But here’s a bold suggestion. What if we left ‘hot’ behind, and went for a way cooler (literally) idea?

Enter: Iceberg Upgrades.

Does Your Audience Feel Screwed Over By Your Content?

Hands up if you’ve ever traded your email address for a free ebook, whitepaper or super-top-secret-tip. How often does it live up to the hype?

Hands up if you’ve ever traded your email address for a free ebook, whitepaper or super-top-secret-tip.

Most of you, I suspect.

Now, leave your hand up if the thing you received gave you what you wanted without trying to sell you a $47 ‘upgrade’ to actually get to what you thought you were getting in the first place.

A lot of ‘helpful’ content online feels a bit slimy. Titles that are too good to be true, with content that gets your attention but never delivers until you register for some expensive ’thing’. Which also happens to hold back on the real content until you buy yet another ‘thing’.

Here are three things you must do to make sure your content doesn’t fall into this category.

24 Reasons Your Website Prospects Aren’t Buying

Your product or service is great. So why are people visiting your website but not buying?

If you own a website, you’ll have experienced this feeling. You made–or have access to–a product or service you really believe in. Enough to dedicate a part of your life to working on.

The value is clear. To you. So why are people visiting your website, but not buying?

If they visited, surely they saw your offer…surely they saw how beneficial it could be for their life, or their business, or their cause.

They were right there on the site – what happened?

There are two things that need addressing for your target audience to start buying. And only one of them is your website. This is assuming you’ve got a solid offer, and you’re addressing the right audience.

Let’s go through each section. First, your website.

You Know You’re Thinking About Your Customers Not Yourself If…

Business owners: be honest with yourself as you read through these. Are you doing all of these 7 examples?

Which of these 7 are you falling short on?

As a business owner of any kind, you probably know how important it is to keep thinking about your customers. You do want to keep those customers, after all, right?

There are some tell-tale ways of spotting whether businesses are really thinking about their customers or not. There’s a lot of obvious ways to tell, but we won’t be covering any of those here. We’re going deeper.

So, business owner: be honest with yourself as you read through these. Are you doing all of these 7 examples?