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‘Creative Insights’ blog

Our ‘Creative Insights’ blog

Sharing our journey, opinions and thoughts on what it takes to create impactful, long-lasting websites. Since 2009.

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Adam is an English entrepreneur and philanthropist, and the founder of the Fairhead Group. He founded the Fairhead Group to serve cause-driven companies, with the mission of “helping difference makers make a difference." Adam also loves cycling, and can often be found riding his bicycle along the beach.

DenisCTO, Creative Team

Denis is the Lead developer, Chief Technical Officer of our Creative Team, and the brains behind the BuiltForImpact Platform. He's a resident bug hunter who loves nothing more than forcing a browser to do his bidding. Denis loves the Mediterranean, and when possible likes to do his coding from a beachside patio.

MatthewCMO, Creative Team

Lead copywriter and Chief Marketing Officer of our Creative Team, Matt has always had a love for words. Writing great copy isn't work for him–it's his playground. When not in the office, Matt can be found in vintage bookstores or pursuing his passion for meditation in the forests of Canada.

VeliCOO, Creative Team

Lead Project Manager and Chief Operations Officer, Veli makes sure all projects are on track, deadlines are met and deliverables are top performance. She is also the principal liaison between the FC team and the clients. Veli loves reading, learning new things, and taking long vacations on exotic places. In her spare time she loves cooking, going to the gym and doing yoga.

ZlatiCCO, Creative Team

Zlati is the award-winning design lead of our Creative Team. She's also a curious explorer and startup product design mentor (including being featured at Google's Startup weekend). Zlati loves to help the companies we serve find innovative new ways to express their message visually. Outside of design, she's passionate about mountain climbing, yoga, meditation, and cooking.

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Creative Insights

All posts from October 2019

Why Marketers Never Listen & What To Do About It

Marketers don’t learn this lesson easily.

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We don’t listen.

We’re told it’s important when we’re young. In school. At our first job. In marriage. That we have two ears and one mouth for a reason.

But when it comes to marketing, it all goes out the window. We think it’s by accident. It isn’t.

The truth is, we like the sound of our own voices. We like the features in our products. We like to be sure others understood how great our work is. If we keep talking, we think we have more chances of being heard. If we use more words, perhaps more of them will land.

Marketers don’t learn this lesson easily.

No wonder everyone’s saying marketing is getting harder.

In this post we’re going to cover some examples of where, as marketers, we think we’re listening, but aren’t. Then we’re going to cover some ways we can really listen, and how doing so will transform the way our marketing performs.

Could Our Website Sell A House? | CMR 006

This is part of an ongoing series we're planning on producing on Facebook and YouTube called "Creative Marketing Review."

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Time for another CMR!

In it, Adam and Matt took a web page and dug into what’s working so you can leverage those insights on your own site…as well as what could be improved so you can avoid making the same mistakes yourself.