BuiltForImpact

A website that stands out?

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

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Mosaic

Optimize your site or emails?

Mosaic is a marketing optimization platform to give actionable ROI-calculated marketing improvements.

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Consultation

Something completely unique to you?

If you need design, copywriting, marketing or development support, we’ve a package for you.

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‘Creative Insights’ blog

Our ‘Creative Insights’ blog

Sharing our journey, opinions and thoughts on what it takes to create impactful, long-lasting websites. Since 2009.

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’Marketing Isn’t About You’

Our latest book

If you’d like to read about timeless marketing systems, ’Marketing Isn’t About You’ is now available on Amazon.

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Podcast

Listen to podcasts?

Adam’s daily podcast dedicated to sharing ideas & insights that help good companies create and sell what matters.

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AdamCEO

Adam is an English entrepreneur and philanthropist, and the founder of the Fairhead Group. He founded the Fairhead Group to serve cause-driven companies, with the mission of “helping difference makers make a difference." Adam also loves cycling, and can often be found riding his bicycle along the beach.

DenisCTO, Creative Team

Denis is the Lead developer, Chief Technical Officer of our Creative Team, and the brains behind the BuiltForImpact Platform. He's a resident bug hunter who loves nothing more than forcing a browser to do his bidding. Denis loves the Mediterranean, and when possible likes to do his coding from a beachside patio.

MatthewCMO, Creative Team

Lead copywriter and Chief Marketing Officer of our Creative Team, Matt has always had a love for words. Writing great copy isn't work for him–it's his playground. When not in the office, Matt can be found in vintage bookstores or pursuing his passion for meditation in the forests of Canada.

VeliCOO, Creative Team

Lead Project Manager and Chief Operations Officer, Veli makes sure all projects are on track, deadlines are met and deliverables are top performance. She is also the principal liaison between the FC team and the clients. Veli loves reading, learning new things, and taking long vacations on exotic places. In her spare time she loves cooking, going to the gym and doing yoga.

ZlatiCCO, Creative Team

Zlati is the award-winning design lead of our Creative Team. She's also a curious explorer and startup product design mentor (including being featured at Google's Startup weekend). Zlati loves to help the companies we serve find innovative new ways to express their message visually. Outside of design, she's passionate about mountain climbing, yoga, meditation, and cooking.


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Creative Insights

All posts from Adam

5 Essential Ingredients Of Successful Websites (Do You Use Them?)

We’ve come up with 5 essential ingredients of successful websites. Do you use them all?

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When helping websites grow in sales and influence is the focus of your whole company, you get to thinking…

…“what essential ingredients determine whether a website’s going to be successful or not?”

Beyond bringing traffic to a site.

Beyond converting traffic into leads.

Beyond nurturing leads into customers.

We’ve come up with 5 essential ingredients of successful websites.

My question to you: Do you use them all?

Use New “Iceberg Upgrade” Technique to Go Deeper With Your Visitors

If Content Marketing is hot right now, Content Upgrades are even hotter. Iceberg Upgrades are a cool alternative.

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Ahoy!

We’ve talked before about how having the right Content Marketing strategy is crucial.

If you’re familiar with “content strategy”, you’ll have heard of this technique’s baby brother:

“Content upgrades”.

If Content Marketing is hot right now, Content Upgrades are even hotter. They focus on promoting extra value for your readers.

Except, most of the time, they do the opposite.

But here’s a bold suggestion. What if we left ‘hot’ behind, and went for a way cooler (literally) idea?

Enter: Iceberg Upgrades.

Does Your Audience Feel Screwed Over By Your Content?

Hands up if you’ve ever traded your email address for a free ebook, whitepaper or super-top-secret-tip. How often does it live up to the hype?

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Hands up if you’ve ever traded your email address for a free ebook, whitepaper or super-top-secret-tip.

Most of you, I suspect.

Now, leave your hand up if the thing you received gave you what you wanted without trying to sell you a $47 ‘upgrade’ to actually get to what you thought you were getting in the first place.

A lot of ‘helpful’ content online feels a bit slimy. Titles that are too good to be true, with content that gets your attention but never delivers until you register for some expensive ’thing’. Which also happens to hold back on the real content until you buy yet another ‘thing’.

Here are three things you must do to make sure your content doesn’t fall into this category.

24 Reasons Your Website Prospects Aren’t Buying

Your product or service is great. So why are people visiting your website but not buying?

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If you own a website, you’ll have experienced this feeling. You made–or have access to–a product or service you really believe in. Enough to dedicate a part of your life to working on.

The value is clear. To you. So why are people visiting your website, but not buying?

If they visited, surely they saw your offer…surely they saw how beneficial it could be for their life, or their business, or their cause.

They were right there on the site – what happened?

There are two things that need addressing for your target audience to start buying. And only one of them is your website. This is assuming you’ve got a solid offer, and you’re addressing the right audience.

Let’s go through each section. First, your website.

You Know You’re Thinking About Your Customers Not Yourself If…

Business owners: be honest with yourself as you read through these. Are you doing all of these 7 examples?

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Which of these 7 are you falling short on?

As a business owner of any kind, you probably know how important it is to keep thinking about your customers. You do want to keep those customers, after all, right?

There are some tell-tale ways of spotting whether businesses are really thinking about their customers or not. There’s a lot of obvious ways to tell, but we won’t be covering any of those here. We’re going deeper.

So, business owner: be honest with yourself as you read through these. Are you doing all of these 7 examples?

How You Can Use User Testing to Quickly Find Weaknesses In Your Website

What is user testing and how businesses can quickly implement it to increase sales and conversions.

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Luckily for you, your competition isn’t likely to be using User Testing. And they’re missing out.

It’s one of those things that often gets written off as a “thing to try later”. That could be due to perceived costs, and a misunderstood ROI.

You’re a business owner though. Not a UX specialist. So I’m going to avoid getting into the psychology of such things, or make this a How To post. I’m going to focus on showing you how User Testing can benefit your business. I’ll make it a part of your process, and make sure it’s successful.