The online marketing industry is a mess.
Somewhere along the way, we as marketers stopped looking at the visitor, at what they’re searching for, which has caused a serious amount of problems for marketers and business owners.
Here, we’re going to cover what WORKS in marketing right now.
This is not going to be a post about hacks or tricks or techniques that supposedly work for every market/ industry/ sector; there are enough post like that on the internet already.
So, in this post we’re going to cover three big roadblocks in online marketing that you might be falling victim to, and how to remedy those so that your company’s marketing efforts will move closer toward its full potential.
Most companies who ask about “what works in marketing” are in similar positions; any of these sound true for you?
- They’ve tried ‘everything’ in marketing, but struggle to create the results they’re hoping for.
- They’ve experimented with many advertising channels, but so far have achieved little-to-no yield from most of them.
- Any growth they’ve managed to create has paled in comparison to their expectations.
If you can relate to any of these situations, let’s put each one to rest, in order.