Fairhead Creative Insights

All posts in the Communication category

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“Selfish” Website Mistakes That Turn Away Customers

Problems never seem to change.

I’m talking to you, difference-maker.

Over the past few weeks, my team and I have been reviewing a ton of websites.

Through this process, we came across something funny:

Problems never seem to change.

All of the sites struggle from recurring issues. This problematic cycle then perpetuates the site’s marginalized results from one company to the other.

That’s why we’ve decided to briefly show you the results and solutions we’ve found – so that you can avoid making these same mistakes on your own site.

If you’re a cause-driven, ethical B-corp or sustainable company, looking to stand out, sell better and make a greater impact, you must make sure you have these points covered.

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Does Your Audience Feel Screwed Over By Your Content?

Hands up if you’ve ever traded your email address for a free ebook, whitepaper or super-top-secret-tip. How often does it live up to the hype?

Hands up if you’ve ever traded your email address for a free ebook, whitepaper or super-top-secret-tip.

Most of you, I suspect.

Now, leave your hand up if the thing you received gave you what you wanted without trying to sell you a $47 ‘upgrade’ to actually get to what you thought you were getting in the first place.

A lot of ‘helpful’ content online feels a bit slimy. Titles that are too good to be true, with content that gets your attention but never delivers until you register for some expensive ’thing’. Which also happens to hold back on the real content until you buy yet another ‘thing’.

Here are three things you must do to make sure your content doesn’t fall into this category.

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You Know You’re Thinking About Your Customers Not Yourself If…

Business owners: be honest with yourself as you read through these. Are you doing all of these 7 examples?

Which of these 7 are you falling short on?

As a business owner of any kind, you probably know how important it is to keep thinking about your customers. You do want to keep those customers, after all, right?

There are some tell-tale ways of spotting whether businesses are really thinking about their customers or not. There’s a lot of obvious ways to tell, but we won’t be covering any of those here. We’re going deeper.

So, business owner: be honest with yourself as you read through these. Are you doing all of these 7 examples?