A website that stands out?

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Learn more

Optimize your site or emails?

Mosaic is a marketing optimization platform to give actionable ROI-calculated marketing improvements.

Learn more

Something completely unique to you?

If you need design, copywriting, marketing or development support, we’ve a package for you.

Get a free consultation
‘Creative Insights’ blog

Our ‘Creative Insights’ blog

Sharing our journey, opinions and thoughts on what it takes to create impactful, long-lasting websites. Since 2009.

Have a read
’Marketing Isn’t About You’

Our latest book

If you’d like to read about timeless marketing systems, ’Marketing Isn’t About You’ is now available on Amazon.

Learn more

Listen to podcasts?

Adam’s daily podcast dedicated to sharing ideas & insights that help good companies create and sell what matters.

Have a read & listen

Adam is an English entrepreneur and philanthropist, and the founder of the Fairhead Group. He founded the Fairhead Group to serve cause-driven companies, with the mission of “helping difference makers make a difference." Adam also loves cycling, and can often be found riding his bicycle along the beach.

DenisCTO, Creative Team

Denis is the Lead developer, Chief Technical Officer of our Creative Team, and the brains behind the BuiltForImpact Platform. He's a resident bug hunter who loves nothing more than forcing a browser to do his bidding. Denis loves the Mediterranean, and when possible likes to do his coding from a beachside patio.

MatthewCMO, Creative Team

Lead copywriter and Chief Marketing Officer of our Creative Team, Matt has always had a love for words. Writing great copy isn't work for him–it's his playground. When not in the office, Matt can be found in vintage bookstores or pursuing his passion for meditation in the forests of Canada.

VeliCOO, Creative Team

Lead Project Manager and Chief Operations Officer, Veli makes sure all projects are on track, deadlines are met and deliverables are top performance. She is also the principal liaison between the FC team and the clients. Veli loves reading, learning new things, and taking long vacations on exotic places. In her spare time she loves cooking, going to the gym and doing yoga.

ZlatiCCO, Creative Team

Zlati is the award-winning design lead of our Creative Team. She's also a curious explorer and startup product design mentor (including being featured at Google's Startup weekend). Zlati loves to help the companies we serve find innovative new ways to express their message visually. Outside of design, she's passionate about mountain climbing, yoga, meditation, and cooking.

Decorative image

Subscribe to Fairhead Creative Insiders

We’ll send you no more than one email per week, on our journey to discover how to create the most impactful websites in the world.

GDPR Protected. Privacy Policy.

LifeChurch.tv Website

Creating emotive, memorable experiences between the largest church in America and its attenders.

New website, new content hierarchy, new experience.

LifeChurch.tv required a total redesign and redevelopment of their website, with a new content hierarchy and user-focused UX.

This had to be achieved, along with a full mobile-optimized experience, within the stakeholder and integration guidelines established within the ministry.

Over the course of a few months, the design and user experience challenge was to discover a way to make the website feel like it existed to serve the congregation, rather than educate them.

The redesign of the LifeChurch.tv website started with that change of perspective. The “organization down” architecture of the previous website was replaced with “user up” architecture – organizing content around the user, making them feel central to the experience.

Naming conventions were also challenged, to use language users are familiar with, rather than church jargon. For example, Kids and Youth content was found within a ‘Kids and Youth’ section, rather than a ‘NextGen’ section.

The smartest I’ve ever worked with. If you need someone who truly thinks through problems and helps websites grow, look no further. — Justin B.

While designing the new site for LifeChurch.tv, we were intentional about asking the questions visitors were asking, and turning those questions into the site’s navigation. Organizations like LifeChurch.tv have huge amounts of content for their users, each handled by different teams with their own processes, terms and goals.

In addition to this architectural change, the entire site’s visual design became content-focused. To us, good design says ‘look at me’ but great design says ‘look at this’. We were intentional about creating a design that truly complimented the type of content users were looking for, creating a more immersive experience.

The site was custom-built to pre-generate content before users see it. This means that content is always lightning-fast to load, affordable to host, and almost impossible to hack. Content deployment is tied to a version control system, resulting in fewer errors and easy development.

The new site experience was well received among visitors, and site usage doubled just a few months after launch. The site has since been blogged about in “Best Church Websites” articles, with great reviews.