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Sharing our journey, opinions and thoughts on what it takes to create impactful, long-lasting websites. Since 2009.

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Adam is an English entrepreneur and philanthropist, and the founder of the Fairhead Group. He founded the Fairhead Group to serve cause-driven companies, with the mission of “helping difference makers make a difference." Adam also loves cycling, and can often be found riding his bicycle along the beach.

DenisCTO, Creative Team

Denis is the Lead developer, Chief Technical Officer of our Creative Team, and the brains behind the BuiltForImpact Platform. He's a resident bug hunter who loves nothing more than forcing a browser to do his bidding. Denis loves the Mediterranean, and when possible likes to do his coding from a beachside patio.

MatthewCMO, Creative Team

Lead copywriter and Chief Marketing Officer of our Creative Team, Matt has always had a love for words. Writing great copy isn't work for him–it's his playground. When not in the office, Matt can be found in vintage bookstores or pursuing his passion for meditation in the forests of Canada.

VeliCOO, Creative Team

Lead Project Manager and Chief Operations Officer, Veli makes sure all projects are on track, deadlines are met and deliverables are top performance. She is also the principal liaison between the FC team and the clients. Veli loves reading, learning new things, and taking long vacations on exotic places. In her spare time she loves cooking, going to the gym and doing yoga.

ZlatiCCO, Creative Team

Zlati is the award-winning design lead of our Creative Team. She's also a curious explorer and startup product design mentor (including being featured at Google's Startup weekend). Zlati loves to help the companies we serve find innovative new ways to express their message visually. Outside of design, she's passionate about mountain climbing, yoga, meditation, and cooking.

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Creating the personalities behind some of the web’s favorite characters.

New website, new content hierarchy, new experience.

ZURB maintains three popular web frameworks, that power sites such as Barclays, Kawasaki and Adidas. Their Foundation framework is one of the two largest development frameworks in the industry.

We relished the challenge of taking these frameworks and creating unique personalities behind unique mascots that represent each project.

The challenge: bring the frameworks to life with cheeky, memorable personalities to represent them. Starting with the Foundation framework, we worked alongside ZURB to breathe life into a Yeti character that now represents the project.

We dived deep into the characters, conveying the essence of each framework in each character. For example, the Squid (“Inky”) that represents their email templating framework, uses her many tentacles to keep track of the many email clients she must cater for.

Similarly, the application development framework does a lot of heavy lifting for developers, and so is represented as a more muscular version of the Yeti, which represents the standard framework.

Fairhead Creative is, hands down, the best freelance relationship I’ve ever had. They are always on top of our projects and quickly turnaround beautiful work. I can’t even imagine ever using anybody else. — ZURB

After the success and positive reception of the Yeti, we then worked on a Sassquatch for their social coding platform, the Squid for their responsive email templating framework, and the Snowman for their application development framework.

All of the characters have been really well received, and secure the frameworks not only in the mind, but also the heart of the industry.